The Classic is a luxury hotel brand situated in St. Louis, known for its historical significance and timeless elegance.
Housed in the iconic Century Building, meticulously rebuilt to preserve its architectural heritage, The Classic combines modern luxury with a rich history, providing guests with an exceptional and memorable experience.
Project Achievements
• Developed the brand identity, focusing on a sophisticated and timeless aesthetic to appeal to discerning travelers and history enthusiasts.
• Designed a refined logo that reflects the hotel’s historical roots and luxurious ambiance, using elegant typography and a rich color palette to convey a sense of prestige and exclusivity.
• Curated a cohesive typography system that balances classic elegance with modern readability, ensuring clear communication across all mediums.
